Email / Marketing Platform Specialist H/F

Ref
EmSp2019
CDI
Roubaix
Francja

Within OVH, the Digital Department is in charge of product marketing, communication, customer experience and digital conversion & acquisition generation. Grouped by geographic area, traffic management teams contribute to sales growth by maximizing traffic for target customers and prospects.

As Marketing Platform specialist you're leading Customer & Prospect relationship management by executing & coordinating WW customer digital touch points (including marketing / sales / event) & campaign operations in a transversal customer-centric unit. The team administers the operational system ( Selligent ), builds segments, manages automatic workflows, executes & coordinates efficient lead nurturing programs, and analyzes campaign impact.

The team is also responsible for marketing GDPR compliancy.

Your Role

Coordinate and realize the operational run of the marketing platform PRM & CRM:

  • Coordinate the business plan email and marketing platform
  • Realize and disseminate the reports and performance of the marekting platform

Coordination and improvement of processes around emailing notion at OVH (FR + WW):
  • Conduct email training with salespeople
  • Writing and documentation of existing email processes
  • Automation of recurring spots

Guarantee and monitor the quality of the data used in the CRM for the realization of marketing segment.
  • Define and write the need of the email team to its data providers (CRM / BI / archi)
  • Create (re) usable & relevant operational segments for digital sales and digit event teams


Manage & train customers in the definition of targeting, the heart of the target
  • Support, support and reinforce the Marketing Platform team
  • Participation in the team roadmap construction
  • Co build OVH PRM and CRM strategies
  • Participation in the implementation of transformation's project around the traffic experience (ex: establishment of a marekting platform)

Your Skills
  • Appetence for international work
  • Ability to go for "the origin" and dig always
  • Technical know-how (data / integration)
  • English / French mandatory
  • PRM CRM & email knowledge
  • Trafic acquisition & conversion
  • As a bonus: be aware of evolving in BtoB e-commerce within a tech sector.

Your profile
  • Graduate in Marketing
  • A first experience (2 years ) within a marketing / traffic / e-commerce team: a plus if it's about emailing or CRM
  • Humility / relational quality / great adaptability
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Animacja klientów

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