Digital Marketing Manager F/M

Ref
0000J2445
CDI
Wroclaw
Warsaw
Pologne

With a presence on 5 continents and over 2,300 employees, OVHcloud is a fast-growing organisation providing scalable and secure hosting cloud services, adapted to IT professionals, from small up to enterprise accounts. More than 1 million customers in 138 countries rely on our infrastructures.

About this role

We are looking for a Digital Marketing Manager to assist in delivering the digital strategy in the Central Eastern Europe - driving conversions and revenue for our cloud and web hosting products.  You will play a central role in the development and implementation of the acquisition, retention and customer portfolio growth strategy to support international growth.

Responsibilities:

As a Digital Marketing Manager, you will help to:

Increase revenue via acquisition of net new customers and acceleration of customer portfolio

  • Assist in the creation of strategies to acquire new customers and build a lasting digital connection with them.
  • Plan and monitor the ongoing company presence on social media to create brand awareness and acquire new customers.
  • Assist with the launch and optimisation of online ads to increase OVHcloud's acquisition.
  • Identify and implement the necessary measures to improve website conversions.
  • Identify and implement new tactics to increase sales performance.

Coordinate and execute marketing plans

  • Translate Digital Marketing strategy and tactical plans into campaign briefs for channel marketing teams and agencies.
  • Prepare and coordinate email marketing activities.
  • Be actively involved in SEO optimisation and performance monitoring.
  • Assist with the launch and optimisation of online ads via digital marketing platforms and media agencies/partners (Google Ads, Twitter ads etc.) to increase OVHcloud's acquisition and awareness.

Increase performance via monitoring and performance analysis

  • Gain insight into online marketing channels and campaign performance and identify trends.
  • Use analysis outputs to optimise sales performance.
  • Analyse the positioning of product and services in the market
  • Conduct weekly analysis & reporting of performance and actions.

Digital Benchmark

  • Carry out regular competitor analysis for the main products associated with the assigned area, around website experience, digital marketing mix, pricing.
  • Identify industry benchmarks and best practice for data usage in the digital marketing universe.
  

Desired competencies:

  • Knowledge/experience of working with Buyer Journeys & Buyer personas.
  • Proficiency in Email Marketing & Email Marketing Automation software.
  • Experience using web analytics tools and digital marketing performance metrics.
  • Experience managing digital ads placement. (Google Search ads, Display etc).
  • Able to use CMS.
  • Good understanding of SEO fundamentals.
  • Good knowledge of paid social media (Twitter Ads, LinkedIn ads) and follower of trends in the B2B social media landscape.
  • Fluent Polish and English

Experience

  • At least a relevant bachelor's degree or professional diploma in Marketing or Business.
  • Experience working with international remote teams and A least 3-5 years relevant digital marketing experience.
  • A background within the technology/IT industry within an ecommerce environment is preferable.
  • projects.

Benefits:

  • Comfortable office in Wroclaw, located in the city center, with play room, chill-out room, and free parking;
  • Partially remote work possible;
  • 4 extra days off;
  • Employee Pension Schemes (PPE);
  • 50% contribution to public transport;
  • Language courses;
  • Sport card;
  • Private health care, life insurance;
  • Meal bonus;
  • The Best Wellbeing Organisation 2020 recognised by Wellbeing Institute;
  • Great opportunity to advance within the company across variety of roles globally


  
Your team

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