Digital Marketing Specialist

Ref
DSWT092019
CDI
London
United Kingdom

With a presence on five continents and over 2,000 employees, OVH is firmly established as Europe's leading cloud services provider, and a trusted partner for IT professionals around the world. More than 1 million customers – from small up to enterprise accounts – rely on our infrastructures, launching their own innovations on our scalable, secure solutions.

About this role

We are looking for a Digital Marketing Specialist to assist in delivering the digital strategy in the UK & global markets - driving conversions and revenue for web hosting products. You will play a central role in the development and implementation of the acquisition, retention and customer portfolio growth strategy to support international growth.

Responsibilities:

As a Digital Marketing Specialist, you will help to:

Increase revenue via acquisition of net new customers and acceleration of customer portfolio

  • Assist in the creation of strategies to acquire new customers and build a lasting digital connection with them.
  • Plan and monitor the ongoing company presence on social media to create brand awareness and acquire new customers.
  • Assist with the launch and optimisation of online ads to increase OVH's acquisition.
  • Identify and implement the necessary measures to improve website conversions.
  • Identify and implement new tactics to increase sales performance.

Coordinate and execute marketing plans

  • Translate Digital Marketing strategy and tactical plans into campaign briefs for channel marketing teams and agencies.
  • Prepare and coordinate email marketing activities.
  • Be actively involved in SEO optimisation and performance monitoring.
  • Assist with the launch and optimisation of online ads via digital marketing platforms and media agencies/partners (Google Ads, Twitter ads etc.) to increase OVH's acquisition and awareness.

 

Increase performance via monitoring and performance analysis

  • Gain insight into online marketing channels and campaign performance and identify trends.
  • Use analysis outputs to optimise sales performance.
  • Analyse the positioning of product and services in the market
  • Conduct weekly analysis & reporting of performance and actions.

Digital Benchmark

  • Carry out regular competitor analysis for the main products associated with the assigned area, around website experience, digital marketing mix, pricing.
  • Identify industry benchmarks and best practice for data usage in the digital marketing universe.

Skills and knowledges:

  • Degree or professional diploma in Marketing or Business.
  • Knowledge/experience of working with Buyer Journeys & Buyer personas.
  • Proficiency in Email Marketing & Email Marketing Automation software.
  • Experience using web analytics tools and digital marketing performance metrics.
  • Experience managing digital ads placement. (Google Search, Display etc).
  • Able to use CMS.
  • Experience working with international remote teams and more than 3 years of relevant digital marketing experience.
  • A background within the technology/IT industry within an ecommerce environment is preferable.
  • Good understanding of SEO fundamentals.
  • Good knowledge of paid social media (Twitter Ads, LinkedIn ads) and follower of trends in the B2B social media landscape.

Benefits:

  • Competitive salary
  • 25 days holidays per year
  • 4 additional days off (bridging days)
  • 50% off your public travel to work
  • Company pension scheme
  • Private healthcare
  • Free eye test
  • Sports contribution
  • Fresh fruit and refreshments
  • Quarterly social events
  
Votre équipe

Digital-Marketing

Au sein d’OVH, notre Département Digital Marketing est en charge de développer l’expérience client tout au long de son cycle de vie à… En savoir +