Digital Marketing Specialist UK M/F
Within OVH, the Digital Sales Department is responsible for developing the customer experience throughout its lifecycle, via products, services and marketing/communications adapted to the various customer segments.
As Digital Marketing Specialist you will help to deploy the digital strategy for your assigned sphere (products/regions) and drive revenue for your assigned market. You also play a central role in the development and implementation of the acquisition, retention and development of customer portfolio strategy to support international growth.Your Role?
Increase revenue via acquisition of net new customer and acceleration of customer portfolio
- Assist in the formulation of tactical plans and strategies to acquire new customers and build a lasting digital connection with them.
- Plan and monitor the ongoing company presence on social media to create awareness in the market
- Assist with launch and optimisation of online ads to increase OVH's acquisition
- Identify and implement the necessary mesures to improve website conversions
- Identify & implement new tactics to increase sales performance
Coordinate and execute marketing plans
- Translate Digital Sales strategy & tactical plans into campaign briefs for channel marketing teams & agencies.
- Prepare and coordinate email marketing activities and working closely with Email team.
- Be actively involved in SEO efforts, working closely with SEO team (keyword, meta tags etc.).
- Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn etc.).
- Assist with launch and optimisation of online ads via digital marketing platforms and media agencies/ partners (Google Ads, Twitter ads etc.) to increase OVH's acquisition and awareness.
- Ensure that customer experience is at the forefront
Increase performance via monitoring & performance analysis
- Acquire insight in online marketing channels & campaigns performance and identify trends
- Use analysis outputs to optimise sales performance
- Analyse the positioning of product and services in the market
- Weekly reporting & analysis of performance and actions to BU Commerce.
- Conduct regular competition analysis for the main products associated with the assigned perimeter, around website experience, digital marketing mix, pricing.
- Identify industry's benchmarks and best-case practises of data utilisation in the digital marketing universe.
- Knowledge/ experience working with Buyer Journeys & Buyer personas.
- Working experience with Email Marketing & Email Marketing Automation software.
- Working experience with web analytics tools and digital marketing performance metrics.
- Experience managing digital ads placement.
- Experience with CMS.
- Good understanding of SEO fundamentals.
- Good command of social media (LinkedIn, Twitter) and follower of trends in the B2B social media landscape.
- At least a relevant bachelor degree or professional diploma in Marketing or Business.
- A least 3-4 years relevant marketing experience in technology/ IT industry with a proven working experience within an ecommerce environment.
- Experience working with international remote teams and projects.
And about compensation...
- 25 days holidays per year
- 50% off your travelcard
- Company pension scheme
- Private Health Care (BUPA)
To support OVH’s global growth, our Customer Engagement team implements and improves our acquisition and customer engagement strategies. By… Find out more